Color Wow

WHY IT'S WOW Experience instant volume with this game-changing root lifter that delivers major lift—without any stiffness or stickiness. Powered by proprietary elastomers, it creates a flexible “spring” at the roots for natural-looking bounce and body. Can be used on both wet or dry...

Why It’s WOW Award-winning, water-resistant technology seals out humidity and locks in moisture to prevent sleek styles from reverting to curls or frizz Delivers ultra-smooth, glassy, frizz-resistant results Heat-activated formula with built-in heat protection Feather-light spray — leaves no residue or weight on hair...

Why It’s Wow Advanced humidity-resistant technology delivers long-lasting, unbeatable frizz control Transforms hair texture — leaves strands silky, smooth, and glossy Maintains sleek blowouts even in extreme humidity Weightless and non-greasy formula — feels like nothing on your hair Results last 3–4 shampoos for...

WHY IT'S WOW This multitasking hair essential combines the nourishing benefits of an oil with the radiant finish of a serum. The ultra-light, non-greasy formula delivers a dazzling high-gloss shine, smooths frizz, and temporarily seals split ends—all while protecting your hair. Delivers the conditioning...

WHY IT'S WOW Say goodbye to frizz in seconds! This instant frizz-fighting cream smooths bumps, bends, and bedhead in a flash. Just apply to dry hair, brush or blow-dry, and enjoy a refreshed, polished look—without any waxy or greasy residue. How to Use: Use...

Why It’s WOW: Free from alcohol, salt, and drying resins typically used in volumizing products Delivers massive volume while maintaining super healthy hair quality Provides long-lasting lift and fullness Features an innovative light, frothy formula for weightless volume Offers built-in heat protection to shield...

Color Wow Dream Cocktail Carb-Infused Leave-In Treatment (200ml) Revive fine, limp hair with the Color Wow Dream Cocktail Carb-Infused Leave-In Treatment. Specially formulated to boost texture, body, and volume, this innovative treatment nourishes and thickens each strand for a fuller, healthier look. Key Features:...

Color Wow Dream Cocktail Coconut-Infused – Dry Hair (200ml) is a leave-in treatment that transforms blow-drying from a hair-stressing task into a rich, rehydrating experience. It nourishes dry, straw-like hair, leaving it silky, sleek, and supple after every blow-dry. Infused with coconut oil, this...

  Why It’s WOW Color Security Shampoo – A rich-lathering, sulfate-free formula with zero residues. It contains no silicones, oils, conditioning agents, or pearlizing agents—so it won’t weigh your hair down, dull your shine, clog follicles, or cause scalp irritation or hair loss. Color...

Why It’s WOW: A one-step solution for frizz-free, defined curls — no crunch, no fuss Delivers the benefits of gels, serums, and creams without the heaviness, greasiness, or stiffness Alcohol-free and non-drying formula that adds essential moisture for healthy, bouncy curls

Color Wow Cocktails are powerful leave-in treatments crafted to instantly tackle your most frustrating hair concerns — all in a single blow-dry. Achieve massive results with zero extra effort! These Cocktails activate the moment heat from your blow-dryer hits your hair, immediately strengthening strands,...