Beauty of Joseon Ginseng Moist Sun Serum (SPF 50+PA++++)

Daily exposure to UV rays can damage the skin, leading to loss of elasticity and premature aging. That's why daily sunscreen use is essential to protect against these effects. However, many people shy away from sunscreen because of its greasy feel, white cast, and the hassle of adding it to their skincare routine.

To address these concerns, we set out to develop a product that offers powerful sun protection along with skincare benefits—without the common downsides of traditional sunscreens. We chose ginseng, a hero ingredient in BOJ and Hanbang formulations, celebrated in numerous studies for its effectiveness. Packed with saponins, ginseng extract helps fight signs of aging, improves wrinkles, and deeply nourishes the skin.

Our innovative, surfactant-free capsule serum formula absorbs effortlessly into the skin, providing a refreshing sensation while delivering complete UV protection.

HOW TO USE:

• Pump a generous amount and apply evenly to all exposed skin areas.

• Reapply every 2–3 hours for optimal protection.