Elf - Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer - 24ml

Power Grip Primer + 4% Niacinamide – Makeup Primer Meets Skincare

What It Is:
Your favorite sticky AF Power Grip Primer, now supercharged with skin-loving niacinamide to help even skin tone while gripping makeup for all-day wear.

Why You’ll Love It:

• Smooths & Brightens: Niacinamide helps even out skin tone and visibly brightens dull skin.

• Long-Lasting Makeup Grip: The gel-based, sticky formula locks makeup in place for extended wear.

• Dewy, Radiant Finish: Goes on clear and creates a fresh, glowing finish, ideal for all skin tones.

• Skin-Loving Ingredients: Made with clean, skin-friendly ingredients — free from harmful toxins. 100% cruelty-free and vegan.

How to Use:
Apply primer evenly to your face before makeup, using your fingertips to gently pat into the skin. The warmth of your fingers helps the product melt in for a smooth, even application. Allow 30 seconds to set before applying makeup.